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The Non-Designer's Type Book Insights and techniques for creating professional-level typeType is one of the fun things to learn about in graphic design because it is ubiquitous, interesting, and beautiful. Furthermore, there are rules about type usage that make sense and can be applied to most cases. There are three basic ways to learn these rules: Take typography from a good graphic design school; work with good designers in a production capacity for three or four years until you have soaked them dry of all their accumulated type knowledge; or, read The Non-Designer's Type Book. Robin Williams wrote this book to take type to the next level for people who had read her previous books, The Mac is not a typewriter / The PC is not a typewriter. Williams is a famous author in the world of desktop publishing and design, and has written more than a dozen books about desktop publishing and using the Mac. Williams starts with a short history of type. She then explains why some kinds of type are more readable than others, and how to increase the readability of all type. Williams also explains the details of setting punctuation properly, how to work with expert type sets, how to properly prepare character and paragraph spacing, and describes techniques for properly setting page elements and special effects. The 239-page paperback also includes suggestions for deciding how to choose typefaces for specific purposes and appendices that list type manufacturers, give type examples, and list useful type utilities for Mac and Windows platforms. Because she is a clear and thorough writer with an excellent understanding of her subject, we recommend this book for designers and non-designers alike who want to know more about typesetting in the computer age. |
The Non-Designers Type Book is published by Peachpit Press and retails for $24.99. |